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filler@godaddy.com
Hello, this is my career page.
Vice President, Strategic Services
I currently serve as the VP of Strategic Services for The Pedowitz Group. I have over 15 years of consulting, leadership skills and practical integrated marketing execution experience. I create demand and grow revenue through digital-first, customer-centric strategies.
Current Position Revenue ImPact
2019
2019
2019
14% increase in marketing-sourced bookings for 2019 fiscal year from 2018.
2020
2019
2019
3X ROMI with marketing-sourced bookings for 2020 fiscal year.
2021
2019
2021
32% increase in marketing sourced bookings in Q1 YoY comparison.
Leadership Competencies
- Diverse, Equal and Inclusive: Facilitates a diverse, equal and inclusive work setting so all employees and coworkers are inspired and empowered to contribute their best
- Proven Leader: Deep experience in managing conflict, complex decision-making, multiple internal and external resources while building consensus both within marketing and across functions in globally diverse environments
- Inspired Collaborator: Skilled in working with and aligning different levels, vendors, agencies and functions through discovery, coaching, mentoring, training and communication
Marketing Competencies
Demand Generation
Account-Based Marketing
Implement full customer lifecycle programs and strategies including acquisition, onboarding, retention, cross-sell, up-sell, nurturing and account-based marketing resulting in millions of marketing-sourced revenue and pipeline generation.
Account-Based Marketing
Account-Based Marketing
Implemented full one-to-one ABM programs at billion-dollar enterprises as
well as 1-to-many, intent data driven programs at mid-market firms resulting in increased ASP and increased engagement at strategic accounts.
Content Marketing
Develop, curate and measure a wide variety of content for the customer journey including white papers, reports, interactive content, videos, blogs, webinars, infographics, surveys and eBooks.
Lead Management
Marketing Operations
Develop and implement key processes to measure and optimize the lead funnel while aligning sales and marketing. Conducted initial and ongoing sales enablement for process adoption
Marketing Operations
Marketing Operations
Marketing Operations
Manage and optimize data practices while also leading technology selection,
administration, adoption and optimization for various marketing technology stacks and environments.
Measurement and KPIs
Marketing Operations
Marketing Operations
Select, report, and create dashboards and optimized key performance indicators demonstrating marketing’s impact on revenue and growth
Business Competencies
- Change Agent: Highly motivated and energized by modern marketing challenges, has the demonstrated ability to transform traditional marketing teams into revenue producing marketing machines
- Results Oriented: Driven to establish and achieve revenue goals by creating, executing and measuring omni-channel programs and campaigns
- Customer Focused: Enable marketing organizations to pivot from product-centric marketing to customer-centric marketing through people, process, data and technology across all channels
- Practical Technologist: A lifelong student of learning and applying the evolving marketing technology landscape of over 8,000 applications to improve business results